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Getting to Know PIA's Agency Websites: Using Online Newsletters to Drive Traffic to Your Site

Wouldn't it be nice to have fresh content for your website on a regular basis? Not just sales copy, but the type of content that...
June 15, 2010

Wouldn't it be nice to have fresh content for your website on a regular basis? Not just sales copy, but the type of content that your clients and prospects would appreciate you providing, so that they would want to return to your site regularly to read more.

If you have an agency web site through PIA/Emerald, that content is available with the click of a button. It's as simple as activating the Newsletter feature that's available on every PIA/Emerald web site. Best of all, you don't have to write a word!

Every month Emerald's team of insurance professionals tackle two important and timely insurance issues with an article that agency clients can post on their site. If for some reason you don't want a particular article included on your site, you can control that too. Again, all with the click of a button.

Just imagine sending an email to your contacts alerting them to a useful, new article on your website. Most insureds and prospects would welcome that type of communication. After all, you provided something of value and didn't even pitch a product. All the while the value of your brand is sky rocketing so that the next time they need an insurance product, or are asked for a referral, who do you think comes to mind?

Start building your brand with online agency newsletters today. Just visit PIA and Emerald at http://www.bestagencywebsites.com/ and click on "View Sample P&C Site" to see the newsletters in their Learning Center.

Have a question? Please call Emerald at 1-800-233-2834 and tell them PIA sent you to receive the preferred PIA pricing.

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