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PIA Debuts Spanish Radio Ads in Agent Branding Program

PIA National has unveiled a series of 25 Spanish radio advertisements as the latest phase of its award-winning branding program, Local Agents Serving Main Street...
May 4, 2010

PIA National has unveiled a series of 25 Spanish radio advertisements as the latest phase of its award-winning branding program, Local Agents Serving Main Street AmericaSM.

PIA's new Spanish radio ads complement the 28 English radio ads and 251 English print ads already available to PIA members as part of PIA's Main Street branding campaign. PIA members across the country have run the English ads in their local print and radio markets.

PIA's Spanish radio ads are available to PIA members free of charge, as part of their association membership. Like PIA's English radio and print ads, the new radio ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales. Each radio ad can be tagged with a PIA member agency's contact information, and optionally, the name of a company they represent.

"The addition of Spanish radio advertising to the PIA Branding Program is a very exciting opportunity for PIA members," said PIA National President Jon Spalding. "PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public." To hear PIA's new Spanish radio ads, and to see a list of the 66 companies that have signed on as sponsors of the PIA Branding Program, simply visit PIA National's website at www.pianet.com/piabrandingprogram.

PIA Branding Campaign Now In Spanish (National Underwriter 5/3/10)

PIA Debuts Spanish Radio Ads in Agent Branding Program (PIA 4/30/10)

 

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