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PIA National's Spanish Print Ads Part of PIA Branding Program

PIA National has unveiled a series of Spanish print advertisements as the latest phase in its award-winning PIA Branding Program, Local Agents Serving Main Street...
September 8, 2010

PIA National has unveiled a series of Spanish print advertisements as the latest phase in its award-winning PIA Branding Program, Local Agents Serving Main Street America SM.

The new Spanish print ads are available to PIA members free of charge, as part of their association membership, to run in their local markets. With the addition of the new Spanish print ads to PIA's Main Street branding campaign, PIA members now have access to a complete line of print and radio ads in both English and Spanish.

"PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public," said PIA National President Jon D. Spalding. "The combination of Spanish print advertising and Spanish language radio advertisements provides our members with a powerful additional marketing resource."

Each of PIA's print and radio ads has been translated and voiced in a manner so that they can be used broadly across the United States and Puerto Rico. The new Spanish print ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales. Each ad includes space for a PIA member agency's name, logo and contact information, and optionally, the logo of a company they represent.

PIA's Spanish print and radio ads fall into these four categories:

  • General agency branding ads
  • Auto insurance ads
  • Homeowners insurance ads
  • Commercial lines ads

Click here to preview and download any of PIA's ads, and to see a list of company sponsors of the PIA Branding Program, simply visit www.pianet.com/piabrandingprogram. There PIA members can download broadcast quality MP3 files of each radio ad or high-resolution PDFs of each print ad. Additional marketing assistance such as scripts of radio ads and a primer for agents who are new to radio advertising is also available.

Click here to Preview PIA's Spanish Print Ads.

Visit the PIA Branding Program website here.

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