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Social Media Focus of Agent Expo 2010 Held By PIA of Florida, PIA West

The digital revolution has arrived and professional insurance agents need to master the opportunities it presents in order to continue to thrive. That message was...
April 28, 2010

The digital revolution has arrived and professional insurance agents need to master the opportunities it presents in order to continue to thrive. That message was conveyed by participants in AgentExpo 2010, a conference for independent insurance agents presented by the Professional Insurance Agents of Florida in conjunction with the PIA Western Alliance. AgentExpo 2010 took place April 19-22 in Orlando.

"There's a whole new world out there," said PIA National Executive Vice President & CEO Leonard C. Brevik, the opening speaker at AgentExpo. "It's a world where people are always talking, interacting and doing business. It's a world where professional insurance agents can market their products and achieve greater success. It's where your current and future customers are. That's what social media is."

"Facebook, Twitter, LinkedIn, YouTube, MySpace," Brevik said. "Social tools are all about community, they're about connecting. The only question is, will you be there to connect with your customers and potential customers?"

"The goal of the Expo was to show agents how much the internet has transformed the insurance marketplace and how these new innovations can facilitate the growth of their business," said PIA of Florida CEO Mark O'Connell. "The overwhelming positive response from the agents and vendors who participated in the Expo has been encouraging and gratifying. Expo was an unqualified success!"

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