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Spanish Ads for PIA Members

Since the mid-1990s, PIA has actively supported its members' business growth in the Latino community. That's why it is only natural that PIA would create...
August 3, 2010

Since the mid-1990s, PIA has actively supported its members' business growth in the Latino community. That's why it is only natural that PIA would create a series of advertisements to help our members market to this growing population.

With the recent release of a series of Spanish print ads, PIA members now have access to both print and radio advertising to market to Spanish speaking insurance buyers. Each of PIA's ads has been translated and voiced in a manner so that it can be used broadly across the United States and Puerto Rico. Like their English counterparts, each ad can be tagged with the PIA member agency's contact information and the name of a company they represent.

PIA's Spanish print and radio ads fall into these four categories:

  • General agency branding ads
  • Auto insurance ads
  • Homeowners insurance ads
  • Commercial lines ads

All of the PIA Branding Program print and radio ads are available to PIA members free of charge. Cooperative advertising dollars may even be available from agents' carriers to help pay for their ad placement in local print publications and radio stations. Many of the company sponsors of the PIA Branding Program have agreed to permit their qualifying agents to use their available cooperative advertising dollars on PIA's ads.

"PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public," said PIA National President Jon D. Spalding. "The combination of Spanish print advertising and Spanish language radio advertisements provides our members with a powerful additional marketing resource."

Click here to preview and download any of PIA's ads, and to see a list of company sponsors of the PIA Branding Program, simply visit here. There PIA members can download broadcast quality MP3 files of each radio ad or high-resolution PDFs of each print ad. Additional marketing assistance such as scripts of radio ads and a primer for agents who are new to radio advertising is also available.

Click here to preview PIA's Spanish Print Ads:

Click here to visit the PIA Branding Program website.

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