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What's Inside the PIA Agency Marketing Guide?

The 2010 PIA National Agency Marketing Guide is now available to all PIA members, both in print and online. The publication contains a soup-to-nuts guide...
August 9, 2010

The 2010 PIA National Agency Marketing Guide is now available to all PIA members, both in print and online. The publication contains a soup-to-nuts guide on how independent insurance agents can use social media as well as other articles to support agents' marketing efforts. Here's a look at what you'll find inside:

Agents' Guide to Social Media:

  • Introduction to the Agents' Guide to Social Media by Alexi Papandon
  • Social Networking (Twitter, YouTube, Facebook, MySpace and LinkedIn) Demystified by Ted Janusz
  • Blend Social and Traditional Media to Grow Your Agency by Alan Shulman
  • PIA Members Embracing the Internet and Social Media - Making It Their Own by Bill Jenkins
  • A New Era for Marketing by Nancy Doucette
  • Navigating Social Media in the Business World by Valerie Brennan
  • Using Social Media: Proper Planning and Execution Is the Key to Making It Work by Curtis M. Pearsall
  • Getting Started: Developing a Social Media Strategy and Agency Policies by Alexi Papandon

Feature Articles:

  • Transformation in Agency Marketing by Steve Anderson
  • The Top Six High-Growth Industries and Their Unique Insurance Needs by Chris Boggs

A copy of the 2010 PIA National Agency Marketing Guide was sent to each PIA member's office along with the June/July issue of PIA Connection, PIA's national magazine. PIA members can also download a PDF of the Agency Marketing Guide in the members-only section of PIA National's website. (Login Required.*)

Thank you to the sponsors of the 2010 PIA National Agency Marketing Guide:

  • The Hartford
  • Harleysville Insurance
  • U.S. Risk Insurance
  • Rough Notes

* To get your PIA National login information:
Click here if PIA National has your email address
Click here if PIA National does not have your email address

Click here to download the 2010 PIA National Agency Marketing Guide (PIA members only).

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