You are here:HomeNews CenterNews About PIA2012Enhance Insurance by Agoragate – Working to Satisfy Online Searches

Enhance Insurance by Agoragate – Working to Satisfy Online Searches

Enhance Insurance by Agoragate contains over 2,000 pages of original content authored by Agoragate’s team of writers...
October 23, 2012

Enhance Insurance by Agoragate contains over 2,000 pages of original content authored by Agoragate’s team of writers. This unique content is specifically created to satisfy insurance-related internet searches. With an approximate six to seven billion insurance-related searches per month in the United States, the internet offers ample opportunity to attract new customers. By this time next year, there should be about 25,000 pages of Enhance Insurance content attracting searches. Each of those pages features a local agent participating in the Agoragate program. That agent could be you.

Twenty percent of online searches contain local terms, like the “Anoka” in “Anoka long-term care insurance.” Most insurance agency websites are specifically designed to attract traffic from “local” searches. Enhance Insurance ranks highly on Google for many local searches, but the site’s content also satisfies global and long-tail searches. Global searches, like “health insurance,” do not contain a location as a modifier, and long-tail searches contain three or more words, e.g. “insuring an older home.”

EnhanceInsurance.com is gaining authority on the internet, and much of the site’s long-tail content now appears on the first page of search results. A search on “fiber optic insurance,” “wholesale grocer insurance,” “retail stores commercial insurance agent,” or “daycare insurance agent” will show strong, front page results.

The current Enhanceinsurance.com rankings are even more impressive when you consider the multitude of content on the internet and that Enhance Insurance launched just this past April. Search engines use algorithms to set rankings. As Agoragate expands, it will gain greater authority. Consequently, more searchers will find answers to their insurance-related questions through Enhance Insurance content. And, through this content, online searchers are driven to contact the Agoragate client featured alongside the article. That client is an independent insurance agent who sells the insurance product that matches the search terms.

Enhance Insurance by Agoragate is spreading fast. Already, agents in 19 states have signed on to the program. One agent-subscriber reported 10 to 12 calls in a two to three week period, which resulted in a large commercial account and three personal lines policies sold (auto and home).
PIA National believes that Enhance Insurance by Agoragate is a good way for agents to attract people who are searching the internet using insurance related phrases. That’s why we have officially endorsed this program.

Learn More: You can learn more about Agoragate here on PIA National's website, at www.insuranceagoragate.com, or see Agoragate in action at www.enhanceinsurance.com.

Weekly Webinar: Do you want to learn more about Agoragate? PIA sponsors a free informational webinar every Thursday at 2 pm Eastern (1 pm Central, 12 pm Mountain, 11 am Pacific). Register for an upcoming webinar at http://insuranceagoragate.com/events.

Agoragage Webinar Sign  Up Newsline 07-25-12

Filed under: