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PIA Product Spotlight: PIA Members Are Taking Back Personal Lines with Enhance Insurance by Agoragate

During the last decade independent insurance agencies have steadily lost market share to those companies who are circumventing agencies and writing insurance direct with the consumer...
December 19, 2012

Agoragate logo. Appeared in 06-12-12 Newsline. During the last decade independent insurance agencies have steadily lost market share to those companies who are circumventing agencies and writing insurance direct with the consumer. Enhance Insurance by Agoragate is addressing that problem at the root of the cause.

There’s an unspoken myth in some TV commercials that insurance agents are a needless expense. This is often conveyed despite the fact that the cost to involve an agent is roughly equal to the in-house expense of writing insurance without outside agents. Also, agents add tremendous value to any insurance transaction with the encyclopedia of knowledge gained through study and experience.

What independent agents have lacked is the ability to counter the immense spending of those direct-writer companies. Although independents have fared better than captives in maintaining market share, it’s obvious independents need to do something to reverse the current trends. Enhance Insurance by Agoragate allows agents the opportunity to capitalize on an increased online presence.

If your agency has a website that is currently bringing you three to five new customers a month, you will want Enhance Insurance by Agoragate to reach that eighty percent of the market you’re currently missing. If you have a website that is hard to find on all but searches specifically for your agency’s web address or your agency’s exact name, Agoragate will open the internet’s many doors for you. If you don’t have a website, Agoragate will serve as a great start, including blog content that is automatically pushed to a Facebook page we will help you establish.

Enhance Insurance by Agoragate prompts the right people to call, e-mail, or contact your agency through your website. It is meant to bring you customers that have a higher than average net worth and a better than average credit score. These people are filtered to bring you only those who want an agent.

Agoragate has been officially endorsed by PIA National.

You can learn more about Enhance Insurance by Agoragate at www.insuranceagoragate.com or see Agoragate in action at www.enhanceinsurance.com.

Find an upcoming PIA member webinar about Enhance Insurance by Agoragate on PIA National’s website at www.pianet.com/agoragate.

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