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PIA Launches Pinnacle Partner Program

PIA National has announced the launch of its Pinnacle Partner Program
May 22, 2012

Pinnacle Partner Logo--transparentPIA National has announced the launch of its Pinnacle Partner Program. This new initiative is part of PIA National’s award-winning PIA Branding Program, through which PIA National makes advertising and marketing materials available to PIA members across America.

Pinnacle Partners are the PIA Branding Program’s highest level of sponsors, highly regarded insurance companies that demonstrate their commitment to the independent agency distribution system and financially support the development of new marketing tools which will be made available to PIA members through PIA Branding Program. The 2012 Pinnacle Partners are Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, QBE the Americas, State Auto Group, The Hartford and The Motorists Insurance Group.

“Since its inception five years ago, agents across America have benefited from the print and radio ads that PIA makes available through the PIA Branding Program,” said Stan Logan, chairman of the PIA National Image Committee. “With the launch of the Pinnacle Partner Program, PIA has the additional financial support of major national and regional companies so that we can develop the next generation of marketing and sales tools for professional, independent insurance agents.” Through the PIA Branding Program’s web portal,, PIA members have access to a large collection of print and radio advertisements, in both English and Spanish. These ads are made available to PIA members free of charge for use in their local markets.

“We are proud to stand side-by-side with our Pinnacle Partners as we work to help PIA members increase their market share,” said PIA National Executive Vice President & CEO Leonard C. Brevik. “The support of our Pinnacle Partners will help us develop a new series of marketing tools for PIA members. These new tools will enable PIA members to continue to market their agencies in traditional media while also providing marketing support in new mediums such as the Internet, social media and more. Our goal is to ensure that PIA members are prepared to compete for business in 2012 and beyond.”

Read more on PIA's Pinnacle Partner program: Pinnacle Partners to Help PIA Members (Insurance NewsNet 5/16/12)

See PIA's statement on its Pinnacle Partners program: PIA Launches Pinnacle Partner Program (PIA 5/16/12)

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