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Selling Personal Lines In Your Agency

Would you like to make personal lines a bigger part of your agency’s book of business?...
October 4, 2012

Would you like to make personal lines a bigger part of your agency’s book of business? Does the thought of a more recession-proof stream of commissions sound enticing? Would you like to take personal lines back from the direct writers?

If so, you’ll benefit from the 2012 PIA National Agency Marketing Guide. In it, Steve Anderson, Alan Shulman, John Macdonald and others make the case for including personal lines prominently in your agency and help agency owners better understand how they can do so in a way that is profitable.

The 2012 Agency Marketing Guide was recently mailed to all PIA members along with the most recent issue of PIA Connection magazine. PIA members may also read it online.

The 2012 Agency Marketing Guide is the third publication in an annual series published through the PIA Branding Program. Through this program PIA provides members of the association with a variety of marketing materials. These include print and radio ads in both English and Spanish as well as our new partnership with internet marketing firm Agoragate (pronounced “AGRA gate”).

The 2012 Agency Marketing Guide follows two previous editions. The 2011 publication included an Agents’ Guide to Internet Marketing and the 2010 publication featured the Agents’ Guide to Social Media. All three editions of the Agency Marketing Guide are available online.

PIA National would like to extend a special thank you to the sponsors of the 2012 PIA National Agency Marketing Guide: Agoragate, Astonish, Bankers Insurance Group and Rough Notes.

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