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Agent to Agent: "Shark Tank" Lessons

Chances are, you've seen the Friday evening reality show "Shark Tank" where viewers watch would-be entrepreneurs seek funding for their projects from a panel of hugely successful entrepreneurs/investors that includes media and sports mogul Mark Cuban, technology company magnate Robert Herjavec, and Barbara Corcoran, who made her mark in real estate...
October 2, 2014

Chances are, you've seen the Friday evening reality show "Shark Tank" where viewers watch would-be entrepreneurs seek funding for their projects from a panel of hugely successful entrepreneurs/investors that includes media and sports mogul Mark Cuban, technology company magnate Robert Herjavec, and Barbara Corcoran, who made her mark in real estate. Panel members have also contributed to the recently released book, Shark Tank: Jump Start Your Business.

Successful agency owners consistently look for ways to jump-start their businesses.Rough Notes magazine cover agents Stu Durland, AAI, AINS, vice president of Seely & Durland Insurance in Warwick, New York, and Jeff Kweder, president of Shepherd Insurance & Financial Services, Carmel, Indiana, are two such agency principals.

Durland implemented an incentive-based compensation plan in his 10-person Best Practices agency about six years ago. It's proven to be a wise decision and he says the plan continues to evolve.

Kweder has seen the Shepherd agency grow from two people in 1984 to nearly 150 today. In the past four years, the agency has hired some 60 new employees. For the past 10 years, he says Shepherd has enjoyed double-digit organic growth.

Learn more about how these two leaders continuously jump-start their organizations.

Read the rest of this article by Nancy Doucette here:"Shark Tank" Lessons



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This article originally appeared in the 2014 PIA Agency Marketing Guide. PIA members can read all of the marketing tips in this year's Agency Marketing Guide on PIA National's website: www.PIAAgencyMarketingGuide.com.

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group, and Wright Flood.