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Marketing Guide Now Online

PIA members who haven’t yet seen the 2014 PIA Agency Marketing Guide can read it on PIA National’s website at www.PIAAgencyMarketingGuide.com...
August 7, 2014

PIA members who haven’t yet seen the 2014 PIA Agency Marketing Guide can read it on PIA National’s website at www.PIAAgencyMarketingGuide.com.

This year’s publication focuses on the strategies and tactics that working agents are using successfully in markets across the country. Because agents continue to have questions about social media—how to use it effectively, does it work—we made sure to talk to agents about their use of social media and have them share their successes and also some failures.

In addition to discussing agents’ successful use of social media, the 2014 PIA Agency Marketing Guide provides eye opening tips for incentivizing and training employees, utilizing digital marketing tools, rethinking cross-selling and referral marketing, maximizing sales meetings and many other sales and marketing topics critical to the success of modern insurance agencies.

“The good news for PIA members is that many modern marketing techniques are more affordable and accessible than some might think,” said PIA National President John G. Lee. “By adopting these modern marketing techniques, independent agents can nullify the advantages of other sales channels and let clients focus on the strengths that independent agents bring to the table.”

The 2014 PIA Agency Marketing Guide was mailed to PIA members along with the June issue of PIA Connection magazine. To read the new Agency Marketing Guide as well as previous editions of the publication, PIA members should visit www.PIAAgencyMarketingGuide.com.

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.