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PIA Members Provide Best Practices for Small Commercial Accounts

Small businesses dominate the American economy. With more than 28 million small businesses in the U.S., they account for 99.7% of America's employers...
November 13, 2014

Small businesses dominate the American economy. With more than 28 million small businesses in the U.S., they account for 99.7% of America's employers. PIA National Director Keith Savino of New Jersey was among top-performing producers specializing in small business who shared their advice on how to target, sell and renew small business in an article in the National Underwriter.

"Main Street USA local community agencies are uniquely prepared to connect with small to medium-sized prospects," says Savino, COO of Warwick Resource Group. "Being engaged in local social media, local organizations and frankly just living in close proximity gives you an edge."

Savino recommends that agencies streamline processes such as first notice of loss, logging adjuster notes and all claims follow-ups. Claims download should be implemented to reduce staff time and agency costs, and to help client portal inquiries, he adds. Also, offer clients mobile support and 24-7 access; it's not just a perk today, it's expected.

"Small business owners need answers fast, and often not during typical work hours: for example, efficient, automated and fast access to proof of insurance requests," Savino said.

Read the full article, "12 Best Practices for Writing Small Business Accounts."

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