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Agents Share Their Marketing Secrets in PIA's 2015 Agency Marketing Guide

PIA National has unveiled the sixth edition of its annual Agency Marketing Guide...
July 17, 2015

PIA National has unveiled the sixth edition of its annual Agency Marketing Guide. The 2015 PIA Agency Marketing Guide has mailed to PIA members across the country and is now available to PIA agents online at www.PIAAgencyMarketingGuide.com.

The 2015 PIA Agency Marketing Guide focuses on case studies of independent insurance agents working in communities across America. These agents have agreed to share their secrets to success so that other agents can learn from their experiences. Agents looking for practical advice on how to leverage new technologies will find many concrete tactics in this publication. Agents looking for creative twists on more traditional marketing tactics will also find much to learn.

"While many agents shared with us how they are leveraging various types of digital marketing, they demonstrated how they are using these new technologies to capitalize on the inherent strengths that only local, independent insurance agents bring to customers," said PIA National President Richard A. Clements.

Current and past issues of PIA's Agency Marketing Guide can be read online at www.PIAAgencyMarketingGuide.com. The new edition of the publication is currently restricted to PIA members, but previous editions can be read by insurance professionals who have not yet joined the association.

The 2015 PIA Agency Marketing Guide is the latest offering from PIA's award-winning PIA Branding Program, Local Agents Serving Main Street AmericaSM (www.piabrandingprogram.com). Through the PIA Branding Program, PIA provides its members with marketing tools, including social media support and print and radio advertisements, in both English and Spanish.

PIA National wishes to thank the sponsors of the 2015 PIAAgency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

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