You are here:HomeNews CenterNews About PIA2015"I AM PIA" Ad Campaign Kicks Off!

"I AM PIA" Ad Campaign Kicks Off!

In development for eight months, the new "I AM PIA" national advertising campaign has kicked off!
April 3, 2015

Gene Galligan Ad SmallIn development for eight months, the new "I AM PIA" national advertising campaign has kicked off! The campaign shows individual PIA members talking about the reasons they belong to PIA.

The campaign is designed primarily to generate membership leads for all PIA affiliates by running ads in national publications. The leads go to each affiliate, with the affiliate then deciding how to respond appropriately to the membership inquiries. We'll be notifying affiliates on an ongoing basis about which ads are running. Affiliates can opt to run ads locally, too.

The "I AM PIA" ads raise PIA's public profile even further, assisting with our industry, legislative and regulatory efforts. It enhances our brand and lets agents know about the many reasons that their agent colleagues have decided to say, "I AM PIA."

View this month's print ads:

Gene Galligan: www.pianet.com/docs/2015/iampiagalligan
In April in the National Underwriter, Gene Galligan talks about how his fellow PIA members helped him find a market after all his carriers pulled out following a hailstorm.

Sue Peachey: www.pianet.com/docs/2015/iampiapeachey
In April in Rough Notes, Sue Peachey talks about how she's making a difference in Congress since joining PIA.

Here is a video about the ad campaign, featuring many agents proudly proclaiming why they are PIA:

I AM PIA Video

 

 

 

 

 

 

 

Facebook or tweet the new I AM PIA ads now using the #IAMPIA hashtag.

Online ads start next month.

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