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PIA Calls Industry Meeting to Discuss “Buy Button"

PIA will conduct an industry discussion session to flesh out the concept of agents...
December 16, 2015

PIA will conduct an industry discussion session to flesh out the concept of agents offering a level of purchasing capability on their websites. There is ongoing discussion within many different circles—agents, companies, vendors, user groups, etc.—about the inability of a consumer to bind a policy on an agent’s website. Currently, many agents have a comparative rater that offers a quote, but should a consumer like the quote, they can’t bind the policy unless the agency is open for business.

“Creating an option for independent agencies to offer a ‘buy button’ on their websites could open doors to a new segment of business,” said PIA National Executive Vice President & CEO Mike Becker. “Likewise, there is significant concern that going too far with digital operations could undermine the value proposition of having a retail operation and a personal relationship with one’s insureds.”

 

PIA National will hold the meeting with different groups to put the topic on the table and have a conversation with agents at the table and at the center of the discussions. The meeting will be held on January 21, 2016, at the headquarters of ACORD, the Association for Cooperative Operations Research and Development, in Pearl River, New York. For more information about the meeting, visit http://www.pianet.com/buybutton.

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