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Social Media Support for PIA Members Now Online

PIA has a new and growing social media support center on the PIA Branding Program web page of PIA National's website at www.piabrandingprogram.com...
May 22, 2015

PIA has a new and growing social media support center on the PIA Branding Program web page of PIA National's website at www.piabrandingprogram.com. These resources include:

  • social media webinars—archives and invitations to upcoming live webinars
  • E-book: Getting Serious About Social Media and the Smartphone by Tom Wetzel
  • E-book: How Can I Use LinkedIn to Grow My Agency by Ted Janusz
  • guidance on using free social media tools
  • customizable social media policies for your agency 

Close-up of the newest E-book for PIA members: Going digital does not mean giving up the personal, hands-on, local footprint advantages PIA members enjoy, but it does mean knowing how and when to use digital tools effectively. The two indispensable tools for this mission are social media and the smartphone, provided you use them the right way. Longtime insurance communicator Tom Wetzel lays out an easy-to-follow plan in his new E-book, "The Digital Tipping Point – It's Time for Independent Agents to Get Serious About Social Media and the Smartphone." He's also making PIA members a special offer: a free, no-obligation analysis of an agency's social media activity. Details are included in the E-book.

Webinar recordings: The following webinar recordings are now available:

Accelerate Your Agency's Digital Marketing With YouTube and Visual Content Marketing. Aired live on 5/12/15, featuring independent agent and social media expert Chris Paradiso.
Using LinkedIn and Twitter to Promote Your Agency. Aired live on 2/18/15, featuring social media expert Ted Janusz.
Developing Social Media Strategies for Your Agency for Bottom-line Business Results - Not for Geeks! Aired live on 12/8/14, featuring social media expert Ted Janusz.
Taking Control of Social Media and the Smartphone. Aired live on 10/27/14, featuring social media/insurance marketing guru Tom Wetzel.

All of the resources described above are available exclusively to PIA members at www.piabrandingprogram.com.

Brought to You by PIA's Pinnacle Partners: Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners, highly regarded insurance companies that demonstrate their commitment to the independent agency distribution system and support the development of new marketing tools made available to PIA members through the PIA Branding Program. PIA's Pinnacle Partners are Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group and Wright Flood.

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