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PIA Member Webinar—HOW to Master Social Media and the Smartphone and Sell

Much attention has been focused on the WHY and WHAT of social media (Why should my agency use social media? What sites should I use?)....
June 30, 2015

Much attention has been focused on the WHY and WHAT of social media (Why should my agency use social media? What sites should I use?). In this webinar we will focus on the HOW of social media. Join PIA and social media/insurance marketing guru Tom Wetzel for a free, PIA member webinar in which you will learn:

  • The most common mistakes agents make on social media and the smartphone
  • The missing, and most critical, ingredient in social media success
  • Agents who are making it work, and what you can learn from them
  • The "selling" in social media


Title:
PIA Member Webinar—HOW to Master Social Media and the Smartphone and Sell
Date & Time: July 16, 2015, 2:00 Eastern
Duration: 45 minute presentation followed by 15 minute Q&A
Register: PIA member agents click here to register

Free E-book for PIA members: Going digital does not mean giving up the personal, hands-on, local footprint advantages PIA members enjoy, but it does mean knowing how and when to use digital tools effectively. In his new E-book, "The Digital Tipping Point – It's Time For Independent Agents To Get Serious About Social Media and the Smartphone," longtime insurance communicator Tom Wetzel lays out an easy-to-follow plan for using social media and the smartphone effectively. He's also making PIA members a special offer: a free, no-obligation analysis of an agency's social media activity. Details are included in the E-Book. Download this E-book in the social media support center on the PIA Branding Program web page of PIA National's website at www.piabrandingprogram.com.

About the Presenter: Tom Wetzel is CEO of Thomas H. Wetzel & Associates, an insurance marketing communications firm with special services and training programs for agents on the productive use of social media. Contact Tom at twetzel@wetzelandassociates.com and learn more at www.wetzelandassociates.com.

Brought to You by the PIA Branding Program and PIA's Pinnacle Partners: This webinar is made available through the PIA Branding Program which provides PIA members with print ads, radio commercials, social media support and other marketing materials. Learn more at www.piabrandingprogram.com. Funding for the PIA Branding Program is provided in part by PIA's Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group, and Wright Flood.

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