You are here:HomeNews CenterNews About PIA2016 Agent to Agent: How to Brand Your Insurance Agency and Why It’s Critical to Your Marketing Strategy

Agent to Agent: How to Brand Your Insurance Agency and Why It’s Critical to Your Marketing Strategy

Branding is a common buzzword, but do you know what it really means? And why you should care? And why it’s the MOST critical piece of your marketing strategy?...
August 31, 2016

Branding is a common buzzword, but do you know what it really means? And why you should care? And why it’s the MOST critical piece of your marketing strategy?

Read the rest of this article by Carrie Reynolds here: How to Brand Your Insurance Agency and Why It’s Critical to Your Marketing Strategy

Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com

PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (http://www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, State Auto Insurance Companies, The Hartford, The Motorists Insurance Group and Wright Flood.

 

Filed under: