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Download the 2016 PIA Agency Marketing Guide

The 7th edition of the PIA Agency Marketing Guide is now hitting mailboxes along with the current issue of PIA Connection magazine....
August 3, 2016

2016 Agency Marketing Guide

 

The 7th edition of the PIA Agency Marketing Guide is now hitting mailboxes along with the current issue of PIA Connection magazine. PIA members may also access the digital edition at www.PIAAgencyMarketingGuide.com.

This year’s publication focuses on case studies of independent insurance agents across America. These agents have agreed to share their secrets to success so that other agents can learn from their experiences.

Agents reading the 2016 PIA Agency Marketing Guide will learn techniques to:

  • leverage new markets
  • increase referrals
  • get their foot in the door at commercial lines prospects
  • build name recognition
  • improve their sales presentations
  • round their books of business
  • improve producer hiring
  • market using video
  • automate their marketing
  • market using social media
  • improve their website marketing
  • optimize their agency website for search engines
  • build their agency brand: what it means, why it’s important and how to do it successfully

 

The 2016 PIA Agency Marketing Guide is the latest offering from PIA’s award-winning PIA Branding Program (www.piabrandingprogram.com).  Through the PIA Branding Program, PIA provides its members with marketing tools, including consumer-friendly issue papers on timely topics, social media support, and print and radio advertisements in both English and Spanish.

PIA National wishes to thank the sponsors of the 2016 PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

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