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Agent to Agent: How to Be the Agent of Record in Your Community

We hear all the time, “The local agent is under attack!” It’s almost like the zombie apocalypse has hit the Independent Insurance space...
November 22, 2016

We hear all the time, “The local agent is under attack!” It’s almost like the zombie apocalypse has hit the Independent Insurance space. I’m not sure if we should all run for cover, convert our savings to gold or build a bunker. What I do know is there is one way to fight off an attack and that’s to be prepared to fight hand to hand.

Read the rest of this article by Kelly Donahue-Piro here: How to Be the Agent of Record in Your Community

Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com

PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, State Auto Insurance Companies, The Hartford, The Motorists Insurance Group and Wright Flood.

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