You are here:HomeNews CenterNews About PIA2016Is Your Small Commercial Lines Business Vulnerable to Online Competition?

Is Your Small Commercial Lines Business Vulnerable to Online Competition?

Did you know that PIA National’s company council, The PIA Partnership, has conducted nationwide research about the insurance buying preferences of small business owners? The research is encouraging, because it found that small business owners strongly prefer...
February 18, 2016

Did you know that PIA National’s company council, The PIA Partnership, has conducted nationwide research about the insurance buying preferences of small business owners? The research is encouraging, because it found that small business owners strongly prefer independent insurance agents as they make choices in today’s online world.

However, the results also serve as a wake-up call that agents must take steps to continue to demonstrate their value and also be more engaged online.

The PIA Partnership’s newest project — Small Business Insurance & The Internet — will help agents understand the research findings while providing them with strategies and tools to help them stay ahead of online competition in commercial lines. These resources are provided by PIA as well as the insurance carriers that participate in The PIA Partnership.

View a video about this new PIA member benefit.


Learn more and get started.

or

Register for a PIA member-only informational webinar on March 2.


Participating carriers in The PIA Partnership are: Central Insurance Companies; Encompass Insurance; Erie Insurance; Liberty Mutual Insurance; MetLife Auto & Home; Nationwide Independent, Progressive Insurance; Selective Insurance Group; State Auto Group; The Hanover Insurance Group; The Hartford; and The Motorists Insurance Group.

Filed under: