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Knowing Your Value in a Changing Marketplace

In a world of little green geckos, overly perky insurance saleswomen, and Mayhem, independent agents can find it difficult to stand out in the barrage of direct marketing messages....
November 2, 2016

In a world of little green geckos, overly perky insurance saleswomen, and Mayhem, independent agents can find it difficult to stand out in the barrage of direct marketing messages. Two Central Insurance Companies’ independent agency partners offer their approach to staying relevant in a crowded marketplace.

Read the rest of this article by Shonda Vorst here: Knowing Your Value in a Changing Marketplace

Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com

PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, State Auto Insurance Companies, The Hartford, The Motorists Insurance Group and Wright Flood.

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