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PIA’s Hansen on the “Buy Button” in PC360

PIA National President Robert W. Hansen, Jr. makes the case for the “buy button” in an op-ed in PC360.com. Empowering independent producers to bind coverage in real time...
August 24, 2016

PIA National President Robert W. Hansen, Jr. makes the case for the “buy button” in an op-ed in PC360.com. Empowering independent producers to bind coverage in real time for prospects or clients is essential, says Hansen. “Wouldn’t it be great if we could bind coverage in real time, without the need to bridge to the carrier systems?” he asks. “We could go to one screen on our systems and see full comparisons with premiums and live buttons to bind. It turns out that we can. The technology to do it already exists.”

“After much study and deliberation, PIA has concluded that agents should have this option,” Hansen says. “Thanks to technology, independent insurance agents have the ability to take back the real time binding process and use it to increase sales. This will benefit our agencies as well as our carrier partners with increased profitability.”  Read the full article.

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