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Agent to Agent: Keeping It Personal — Three Innovative Approaches to Growth and Retention

The insurance landscape just keeps getting more and more crowded. Look no further than the recent news that Google is entering the auto insurance market...
February 26, 2016

The insurance landscape just keeps getting more and more crowded. Look no further than the recent news that Google is entering the auto insurance market. With more and more insurance shopping options for customers, many independent agents are looking for new ways to stand apart from the competition.

Three independent agents who do business with Safeco Insurance share uniquely different strategies that have helped them develop strong customer relationships, grow their businesses and maintain high retention.

Read the rest of this article by Brenda Mann Harrison here:Keeping It Personal — Three Innovative Approaches to Growth and Retention

Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website: www.PIAAgencyMarketingGuide.com.

PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program (www.piabrandingprogram.com). Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Nationwide Independent, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group and Wright Flood.

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