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PIA Introduces Agent Branding Program, Local Agents Serving Main Street America (SM)

WASHINGTON, November 29, 2006 - Members of the National Association of Professional Insurance Agents and the insurance companies they represent can now participate...
November 29, 2006

Compelling New Branding Program Is Provided Free to PIA Members, Carrier Participation Is Also Free

WASHINGTON, November 29, 2006  - Members of the National Association of Professional Insurance Agents and the insurance companies they represent can now participate in the compelling new PIA Branding Program, Local Agents Serving Main Street America(SM), to increase their market share while strengthening the place of America's professional independent agents in the insurance marketplace.

The first major component of the campaign consists of a series of print advertisements that PIA members can run in local publications, customized with their agency logo and contact information, and (optionally) a company logo. Utilizing these ads, PIA members will reinforce their position in their local insurance marketplace as local agents offering personal support and service as well as a choice of companies' policies to better fit their customers' needs.

"The PIA Branding Program does not attempt to create a new identity for PIA members," said PIA Executive Vice President & CEO Len Brevik. "Our agents have never needed a new identity. They already have one that is clear and positive with consumers: they are Professional Insurance Agents. Their customers know who they are. They're local and they care."
 
The PIA Branding Program, Local Agents Serving Main Street America(SM), simply extends the reach of that already-established identity with a coordinated, high-quality advertising and promotional campaign that highlights what Professional Insurance Agents bring to the table.
 
"Since the purpose of the PIA Branding Program is to help PIA members grow their businesses, we selected a favorable price point: free," Brevik said. "PIA would never restrict our members' access to such a program by attempting to charge extra for it. All PIA members are truly equal. Participation in the PIA Branding Program is just another advantage of PIA membership."

Brevik also explained that there is also no fee for carriers that wish to participate in the PIA Branding Program.

"We'd prefer that carriers hold onto their money and use it to support the advertising initiatives of their PIA member appointed agents with cooperative advertising dollars," Brevik added. "By signing on as sponsors of the PIA Branding Program, companies will help ensure that their sales channel of choice prospers now and in the future."

Each of the PIA Branding Program's advertisements can also be printed for use as flyers or as inserts in publications. The ads are available in a variety of sizes, in color as well as black and white.

"I reviewed the new PIA ads and think they are terrific," said PIA agent Chester Butler, President of The Butler Company, Inc., an insurance agency in Nashville, Tennessee. "They tell our story well. In an advertising field that is overrun with gimmicks, this straightforward approach is refreshing. Indeed, I like the PIA ads so much, I already have one at the printer. These ads are really 'on the mark!'"

Additional information about the PIA Branding Program for both PIA members and interested carriers is available here on PIA National's website.

Founded in 1931, and celebrating its 75th anniversary in 2006, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM.

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