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PIA Debuts New Ads Featuring Women Business Owners in Agent Branding Program

WASHINGTON, April 27, 2007 - The National Association of Professional Insurance Agents has introduced the newest additions to its compelling PIA Branding Program,...
April 27, 2007

WASHINGTON, April 27, 2007  - The National Association of Professional Insurance Agents has introduced the newest additions to its compelling PIA Branding Program, Local Agents Serving Main Street America(SM).  Both ads concentrate on commercial lines insurance and feature female business owners.

"These new ads designed specifically to attract women business owners recognize one of the fastest-growing market segments for insurance products," said PIA National President Donna L. Pile. "Women who already own a business or who are starting a new business deserve the best choices and service when it comes to commercial insurance. They need a Professional Insurance Agent."

The PIA Branding Program, Local Agents Serving Main Street America SM, is a coordinated, high-quality advertising campaign that highlights what Professional Insurance Agents bring to the table. Introduced in November 2006, the campaign consists of a series of over 200 print advertisements that PIA members can run in local publications, customized with their agency logo and contact information, and (optionally) a company logo. The ads are available in a variety of sizes, in color as well as black and white.

Participation in the PIA Branding Program is free to all PIA members. In addition, there is also no fee for insurance companies that wish to participate as supporters of the program.

Additional information about the PIA Branding Program for both PIA members and interested carriers is available here.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM.  Visit PIA on the web at www.PIANET.com.

Preview the Ads Below:

Running your business is tough enough without worrying about insurance.  When it comes to insurance, we're the small business specialists.

 

 

 

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