You are here:HomeNews CenterPIA Press Releases2007PIA National Welcomes Eight New Carriers Joining the PIA Branding Program

PIA National Welcomes Eight New Carriers Joining the PIA Branding Program

WASHINGTON, August 9, 2007 - Eight more insurance companies have signed on as sponsors of the National Association of Professional Insurance Agents' award-winning...
August 9, 2007

WASHINGTON, August 9, 2007  - Eight more insurance companies have signed on as sponsors of the National Association of Professional Insurance Agents' award-winning agent branding program, Local Agents Serving Main Street America(SM).

PIA announced today that GMAC Insurance Management Corporation, Hastings Mutual Insurance Company, Home Mutual Fire Insurance Company, The IMT Group, Iowa Mutual Insurance Company, Mercury Insurance Group, Penn National Insurance, and Ramsgate Managing Insurance are the latest carriers to become part of the PIA Branding Program.

"PIA is pleased to welcome the newest group of distinguished insurance companies as participants in the PIA Branding Program," said PIA National Executive Vice President & CEO Len Brevik. "By signing on as sponsors of the PIA Branding Program, carriers demonstrate their commitment to the success of the independent agency distribution system and the continuing prosperity of their professional agent sales force."

PIA's Local Agents Serving Main Street America(SM) branding program is an advertising and promotional campaign available at no additional cost to all PIA member agencies throughout the nation. The program currently consists of twenty-one print advertisements with 251 variations that PIA members can run in their local publications.

During July, 2007 the PIA Branding Program received two prestigious awards: the Hermes Creative Award, from the Association of Marketing and Communication Professionals; and the APEX Award for Publication Excellence.

The PIA Branding Program reinforces the position of PIA members in their local insurance marketplace as local agents who offer personal support and service, as well as a choice of policies from many companies to better fit their customers' needs.

"The PIA Branding Program was designed in a way that everybody wins," Brevik said. "PIA members win by having a high-quality branding program they can use to market their agencies. Carriers win by being able to support the advertising initiatives of their PIA appointed agents. And everybody wins because nobody has to pay anything extra to use the program."

"For PIA members, this program is just another benefit of their PIA membership," Brevik said. "For our carrier partners, there is also no fee for participation. We prefer that carriers hold onto their money and, for those that have a cooperative advertising program, use it to support the advertising initiatives of their PIA member appointed agents with cooperative advertising dollars."

Additional information about the PIA Branding Program for both PIA members and interested carriers is available on PIA National's website here.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America(SM). PIA's web address is www.pianet.com.

Filed under: