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PIA Welcomes Carriers Joining PIA Branding Program

WASHINGTON, May 14, 2007 - The National Association of Professional Insurance Agents today announced the first group of insurance companies to sign on...
May 14, 2007

Charter Sponsors Sign On to Local Agents Serving Main Street America (SM)

WASHINGTON, May 14, 2007  -  The National Association of Professional Insurance Agents today announced the first group of insurance companies to sign on as sponsors of the association's compelling new agent branding program, Local Agents Serving Main Street America(SM).

"PIA is pleased to welcome this first group of distinguished insurance companies as participants in the PIA Branding Program," said PIA National Executive Vice President & CEO Len Brevik. "By signing on as sponsors of the PIA Branding Program, carriers demonstrate their commitment to the success of the independent agency distribution system and the continuing prosperity of their professional agent sales force."

Charter sponsors of the PIA Branding Program are: AIG Agency Auto, American Commerce Insurance Company, Auto-Owners Insurance Company, Bristol West Insurance Group, Celina Insurance Group, Central Insurance Companies, Columbia Insurance Group, German Mutual Insurance Company, Harleysville Insurance, The Hartford, Insurance House, MetLife Auto & Home, Motorists Insurance Group, Northern Neck Insurance Company, Ohio Casualty Group, Progressive Casualty Insurance Company, Southern Insurance Underwriters, State Auto Insurance Companies, Unitrin Specialty and Westfield Insurance.

PIA's Local Agents Serving Main Street America (SM) branding program is an advertising and promotional campaign available at no additional cost to all PIA member agencies throughout the nation. The program currently consists of twenty-one print advertisements with 251 variations that PIA members can run in their local publications.

The PIA Branding Program reinforces the position of PIA members in their local insurance marketplace as local agents who offer personal support and service, as well as a choice of policies from many companies to better fit their customers' needs. There is also no fee for carriers that wish to participate in the PIA Branding Program.
 
"Since the purpose of the PIA Branding Program is to help PIA members grow their businesses, we selected a favorable price point: free," Brevik said. "For PIA members, this program is another benefit of PIA membership. For our carrier partners, there is also no fee for participation. We prefer that carriers hold onto their money and, for those that have a cooperative advertising program, use it to support the advertising initiatives of their PIA member appointed agents with cooperative advertising dollars."

Additional information about the PIA Branding Program for both PIA members and interested carriers is available here.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America (SM).

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