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Professional Insurance Agents Ask in New Ads: “Do You Need Help With Health Insurance?”

WASHINGTON – Do you need help with health insurance?
December 11, 2013

WASHINGTON — Do you need help with health insurance?

That’s the question America’s professional independent insurance agents and brokers are asking in a new series of print and radio ads that are designed to help consumers.

As millions of consumers consider purchasing health insurance through the insurance marketplaces set up as part of the Affordable Care Act (ACA) — and as some face problems because of failures of the government’s website — they should be aware of an option they may not know they have: Consulting their local professional, independent insurance agent or broker for help in enrolling.

The ads point out that independent insurance agents and brokers are not new to health insurance and can guide consumers and business owners through the insurance buying process, answer their questions and help them select the plan that’s right for them.

“Professional agents and brokers have the training and expertise needed to advise consumers about all of their insurance choices,” said PIA National President John G. Lee. “In these ads, we recommend that people shopping for health insurance — or any kind of insurance — make the smart choice and not leave anything to chance. Consult a local Professional Insurance Agent.”

Many independent insurance agents and brokers have already been trained and certified to assist consumers to enroll in health plans offered as part of the ACA. They can also make consumers aware of insurance choices not available through the government exchanges.

The series of print and radio ads is designed for PIA members to run in their local communities. They are being made available at no charge to all PIA members through the PIA Branding Program.

As with previous ads made available through the PIA Branding Program, the new ads contain space for PIA members to add their agency contact information. PIA members can preview the ads and download the ad files at www.piabrandingprogram.com. In addition to PIA’s new healthcare ads, PIA members can download an extensive series of print and radio ads through the PIA Branding Program. Many of the ads are available in both English and Spanish.

Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners. Pinnacle Partners are highly regarded insurance companies that demonstrate their commitment to PIA and the independent agency distribution system and financially support the development of new marketing tools which are made available to PIA members through PIA Branding Program.

PIA’s 2013 Pinnacle Partners are:

  • Bankers Insurance Group
  • Encompass Insurance
  • Erie Insurance
  • Harleysville Insurance
  • Progressive Insurance
  • QBE North America
  • State Auto Group
  • The Hartford
  • The Motorists Insurance Group


For 2014, PIA is proud to welcome Wright Flood as a Pinnacle Partner.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street AmericaSM. PIA's web address is www.pianet.com.

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