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PIA Agency Marketing Guide Available Online

WASHINGTON – The National Association of Professional Insurance Agents (PIA) has made its 2013 PIA National Agency Marketing Guide available to insurance professionals across America through its website at www.PIAAgencyMarketingGuide.com...
PIA Agency Marketing Guide Available Online
May 1, 2014

Association publication now available to all agents


WASHINGTON – The National Association of Professional Insurance Agents (PIA) has made its 2013 PIA National Agency Marketing Guide available to insurance professionals across America through its website at www.PIAAgencyMarketingGuide.com.

The PIA National Agency Marketing Guide contains hands-on marketing advice from some of the insurance industry’s premier experts and practicing professionals. The 2013 edition focuses on how agency owners can get the most out of their people, processes and systems, so that they can increase sales and improve their bottom line. It was originally published in print and online in June 2013 and made available exclusively to PIA members. PIA has now made the digital version of the publication available without restriction, so that all independent agents and other insurance professionals can benefit from the publication.

“Across America, PIA is the leader in association education,” said PIA National President John G. Lee. “Agents rely on their local PIA associations for continuing education, designation classes, ethics classes, flood insurance classes, risk reduction classes and other insurance education. Providing the Agency Marketing Guide to agents and other insurance professionals is consistent with PIA’s goal of providing quality, practical education to those working in the insurance industry.”

PIA wishes to thank the sponsors of the 2013 PIA National Agency Marketing Guide: Astonish, Bankers Financial Corporation, Rough Notes and Seaworthy Insurance Company.

With today’s announcement, each of the first four editions of the publication are now freely available to all insurance professionals at www.PIAAgencyMarketingGuide.com. PIA is now preparing to publish the fifth annual PIA National Agency Marketing Guide.

“The 2014 PIA National Agency Marketing Guide is shaping up to be the best one yet,” said Alexi Papandon, vice president of marketing and affiliate relations for PIA. “We sifted through the accolades we have received from agents who have read the previous editions and determined that — more than anything else — they appreciate hearing about what their peers are doing successfully in their agencies. With that in mind, this year’s publication will feature dozens of agent case studies detailing real strategies and tactics independent insurance agents are using to win business.”

The PIA National Agency Marketing Guide is just one tool available through PIA’s award-winning PIA Branding Program, Local Agents Serving Main Street America SM (www.piabrandingprogram.com). Through the PIA Branding Program, PIA provides its members with marketing tools and services, including internet marketing services as well as print and radio advertisements, in both English and Spanish.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM. PIA’s web address is www.pianet.com.

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