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PIA Agency Marketing Guide Available Online

WASHINGTON – The National Association of Professional Insurance Agents has made its 2014 PIA Agency Marketing Guide available to insurance professionals across America through its website at www.PIAAgencyMarketingGuide.com...
April 22, 2015

Association publication now available to all agents


WASHINGTON –
The National Association of Professional Insurance Agents (PIA) has made its 2014 PIA Agency Marketing Guide available to insurance professionals across America through its website at www.PIAAgencyMarketingGuide.com.

The PIA Agency Marketing Guide contains hands-on marketing advice from some of the insurance industry’s premier experts and practicing professionals. The 2014 edition focused primarily on case studies and firsthand accounts of marketing successes experienced by independent agents across America. It was originally published in print and online in June 2014 and made available exclusively to PIA members. PIA has now made the digital version of the publication available without restriction, so that all independent agents and other insurance professionals can benefit from the publication.

“Across America, PIA is the leader in association education,” said PIA National President Richard A. Clements. “Agents rely on their local PIA associations for continuing education, designation classes, ethics classes, flood insurance classes, risk reduction classes and other insurance education. Providing the Agency Marketing Guide to agents and other insurance professionals is consistent with PIA’s goal of providing quality, practical education to those working in the insurance industry.”

PIA wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

With today’s announcement, each of the first five editions of the publication is now freely available to all insurance professionals at www.PIAAgencyMarketingGuide.com. PIA is now preparing to publish the sixth annual PIA Agency Marketing Guide.

“The 2015 PIA Agency Marketing Guide will once again provide agents with practical advice about what they should be doing to market their services to the modern insurance consumer,” said Alexi Papandon, senior vice president of products and services for PIA. “We received such a tremendous response to last year’s publication that we are once again focusing on real stories of America’s Main Street insurance agents and how they are adapting to the modern marketing environment.”

The PIA Agency Marketing Guide is just one tool available through PIA’s award-winning PIA Branding Program, Local Agents Serving Main Street America SM (www.piabrandingprogram.com). Through the PIA Branding Program, PIA provides its members with marketing tools and services, including print and radio advertisements in both English and Spanish, as well as social media support for their agencies.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA members are Local Agents Serving Main Street America SM. PIA’s web address is www.pianet.com.

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