You are here:HomeNews CenterThe Partnership News2005PIA-CCEO Member Travelers Launches New Campaign in Support of Independent Agents

PIA-CCEO Member Travelers Launches New Campaign in Support of Independent Agents

Travelers personal lines has launched a new campaign to support its network of independent agents with advertising tools they can personalize in their local market....
May 3, 2005

Travelers personal lines has launched a new campaign to support its network of independent agents with advertising tools they can personalize in their local market.

Travelers is a carrier partner in the PIA Company Council of Executive Officers (PIA-CCEO).

The Helping Agents Grow campaign includes template ads for print, radio and TV that demonstrate the benefits of working with an independent agent, such as providing the broadest choice of products and companies, expertise to help customers get the right coverage for their individual needs, and personal customer service.

"By building a set of advertising materials we can co-brand, we create a powerful message about choice, coverage and service that helps agents drive customers into their office," said Joseph Lacher Jr., executive vice president of St. Paul Travelers and CEO of Travelers. "We differ from the competition in that our independent agents have always been our partners in building the Travelers brand, which is why we provide ads that agents can personalize with their own name. They have the option to decide what audiences and media outlets will best meet their local needs."
 
"Our philosophy is, and always has been, to help agents achieve long-term profitable growth, because we know that as our agents grow, we grow," Lacher added. "Travelers' commitment to 'helping agents grow' is more than a slogan - it's how we do business."

Travelers Helps Agents Grow with New Ad Campaign (Travelers 4/27/05)

Filed under: