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The Hartford to Offer AARP-Branded Auto Insurance Through Independent Agents

The Hartford has announced that it is now offering AARP¨-branded auto insurance through select, authorized independent agents. Previously, the insurance was only available directly from...
July 29, 2009

The Hartford has announced that it is now offering AARP®-branded auto insurance through select, authorized independent agents. Previously, the insurance was only available directly from The Hartford by phone, Internet or mail. The decision to expand through the agent channel was based on strong customer feedback, pilot testing and new research revealing that the majority of the nearly 40 million AARP members prefer the advice and counsel of a local agent when making decisions about their auto insurance.

By the end of 2009, AARP-branded auto insurance will be available from The Hartford through select authorized local agents in as many as 20 states. Beginning July 18, specially authorized agents in Georgia, Ohio, Virginia, Colorado and New Mexico started selling the product. The products will be available through authorized local agents in additional states by the end of the year including Connecticut, Oregon, Pennsylvania, Wisconsin, Indiana and Missouri. Last year, The Hartford successfully piloted the offering in Arizona, Tennessee, Minnesota and Illinois.

"For 25 years, the industry-leading AARP-branded auto insurance program from The Hartford has been extremely popular, growing to almost three million policies in force," said Michael Concannon, senior vice president, The Hartford. "Much of the success of this program is due to innovative product features and a commitment to truly understand and support our customers. We are thrilled to now be able to offer these innovative products and features to the many AARP members who prefer to purchase insurance through an independent agent."

What It Means to Agents:  This is a resounding vote of confidence in the independent agency insurance distribution system. The fact that one of the nation's most successful insurance carriers continues to recognize the inherent value in the agency system bodes well for our future. As PIA National officials noted in a meeting with executives of The Hartford on the day of this announcement last week, PIA members appreciate this vote of confidence.

The Hartford Begins National Roll Out of AARP Auto Through IAs  (The Hartford 7/21/09)

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