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Motorists Mutual Helping Agents Expand Their Online Marketing

Motorists Mutual Insurance Co. has introduced a new web-based resource to help independent insurance agents increase their online marketing efforts
September 28, 2012

Motorists Mutual Insurance Co. has introduced a new web-based resource to help independent insurance agents increase their online marketing efforts.

This new tool – MMiConnect – will present independent agents who represent Motorists strategies and resources to expand their marketing to a wide range of consumer segments.

“Consumer habits are very different than they were a handful of years ago and we want to help position agents to reach across a variety of segments and market their services to a broad swath of their communities,” said Shaun D. Gregoire, CPCU, vice president of Property and Casualty Marketing for Motorists. “MMiConnect was developed to not only reach younger generations such as Gen X, Gen Y and younger millennials who have grown up with technology, but also baby boomers who are accustomed to the convenience of using the Internet to find companies to do business with,” Gregoire added.

Motorists Mutual is a carrier partner of The PIA Partnership. MMiConnect is available to agents exclusively through Motorists Mutual’s agent website and is available free of charge. It promotes the PIA Agency Marketing Guide, PIA’s Emerald website program and The PIA Partnership's Agency Touch Points.

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