The PIA Branding Program

Company Information Web Page

Company Sponsors Adirondack Insurance  AIG Agency Auto* Allegany Co-op Insurance Company American Commerce Insurance Company* Associated Mutual Insurance Cooperative  Austin Mutual Insurance Company Auto-Owners Insurance Company* Bankers Insurance Group Bristol West Insurance Group* Celina Insurance Group* Central Insurance Companies* Colonial Cooperative Insurance Company Columbia Insurance Group* Commercial Mutual Insurance Company  Cornerstone National Insurance Company The Cumberland Insurance Group Farmers Mutual Fire Insurance Co. of Salem County Fremont Insurance Company German Mutual Insurance Company* GMAC Insurance Management Corp. Grange Insurance The Hanover Insurance Group Harleysville Insurance* The Hartford* Hastings Mutual Insurance Company  Hermitage Insurance Company  Home Mutual Fire Insurance Company The IMT Group Insurance House* Interboro Insurance Company Iowa Mutual Insurance Company Lancer Insurance Company Magna Carta Companies  Merchants Insurance Group Mercury Insurance Group MetLife Auto & Home* Motorists Insurance Group* National Security Fire and Casualty Company New Jersey Skylands Insurance North Sea Insurance Company Northern Neck Insurance Company* Ohio Casualty* Palisades Safety and Insurance Management Corp. Pekin Insurance Penn National Insurance Progressive Casualty Insurance Company* Ramsgate Managing Insurance  Rutgers Casualty Insurance Company  Southern Insurance Underwriters* State Auto Insurance Companies* Sublimity Insurance Company Unitrin Specialty* Utica First Insurance Company The Western Reserve Group Westfield Insurance* (*) indicates charter carrier sponsors

The PIA Branding Program could be called a marketing program for PIA members. With over 250 print advertisements that PIA members can run in their local newspapers, and with 28 tagable radio ads for them to run on local radio, it certainly is that. But it’s also so much more.

The PIA Branding Program seeks to make clear the importance of turning to a professional, independent insurance agent when purchasing insurance for one’s auto, home or business. It stresses the personal service and choice that only professional, independent insurance agents can provide. It shines a bright light on the advantages of working with professional, independent insurance agents and the downsides of purchasing insurance though direct writers and captive agents. And it reinforces PIA members’ image as local, Main Street agents, who live in the communities of those they serve.

Your Opportunity

PIA is asking for your help. Please become an official sponsor of the PIA Branding Program and help us promote the use of our marketing materials to your PIA member appointed agents. If your company has a cooperative advertising program, please allow your PIA agents who qualify to use their co-op dollars on the PIA Branding Program ads.

By supporting your appointed agents who choose to run these ads and by supporting the brand more generally, your company will help ensure that your sales channel of choice prospers now and in the future.

This is a golden opportunity for PIA members and the companies that support the independent agency distribution system to increase their market share while solidifying the place of America’s professional independent agents in the insurance marketplace.

And it’s free! There is no cost to companies that choose to sponsor the PIA Branding Program and there is no cost to PIA members who want to use the ads. We make them freely available to our members as part of their PIA membership.

Sign on as a Company  Sponsor: It’s Quick and Easy!

To become a sponsor of the PIA Branding Program, simply request our 2-page Carrier Agreement by emailing piabrandingprogram@pianet.org. Once we’ve received and accepted your completed Carrier Agreement, we’ll send you a starter kit welcoming you as an official sponsor of the PIA Branding Program. Then the choice is yours how you choose to participate as a program sponsor. We'll provide suggestions and materials you can use to promote your sponsorship to your colleagues, your agents, the industry and the public.

But the most important step is the first one. Join with us today as we take the next big step forward in demonstrating the importance of professional, independent insurance agents to the American insurance buyer. Join with us as we show that PIA members are Local Agents Serving Main Street America (SM).

Contact Us

Should you have any questions or need any assistance, please do not hesitate to contact the program’s managers listed below, or contact us both at piabrandingprogram@pianet.org. Thanks for your support.

Ted Besesparis, Vice President, Communications/Public Relations
tedbe@pianet.org
(703) 518-1352

Alexi Papandon, Assistant Vice President, Communications
alexipa@pianet.org
(703) 518-1353

We look forward to working with you!

*"Local Agents Serving Main Street America" (SM) collectively describes the membership of the National Association of Professional Insurance Agents and it's affiliate associations.  It is not part of the brand or trademark, is not intended to speak for, and should not be confused with The Main Street America Group, also known as MSA Group, or its subsidiary companies.  The MSA Group and its subsidiaries have offered insurance exclusively through independent insurance agents since 1923.  MSA Group continues to be a long-time active participant in PIA's company councils at the PIA National and PIA affiliate levels.