PIA Connection is the award-winning, print newsletter of the National Association of Professional Insurance Agents. It contains current insurance industry news and analysis that is particularly relevant to independent insurance agents. PIA Connection is published ten times annually, monthly with combined issues in Nov/Dec and July/Aug. Read a sample issue of PIA Connection. (large PDF file)

Email Version

Membership in PIA includes a subscription to the PIA Connection. Members may also receive an email version of the newsletter at no additional charge.

Subscriptions

Non-members and PIA members seeking additional copies of the newsletter can subscribe at a cost of $24/year.

Advertising

Advertising in PIA Connection puts you in front of PIA members from coast-to-coast, in a publication they trust. Advertising in PIA Connection probably fits into your marketing plans if:

• You want to reach local, independent insurance agents across America.
• You want to put your company’s message in front of agency owners and decision makers.
• You prefer to partner with agents who are committed to their professionalism and their industry — the type of agents who are in it for the long haul.

Who's advertising in PIA Connection?

Advertising Option #1: Display Advertising

PIA Connection offers advertisers the opportunity to reach local, independent insurance agents across America with one advertising purchase.  Please contact us to learn more about placing your full page, 1/2 page (horizontal or vertical), 1/3 page (skyscraper), 1/4 page or 1/6 page print ad.

To obtain an advertising kit or to learn more about advertising in PIA Connection, please contact Alexi Papandon at (703) 518-1353 or alexipa@pianet.org

Advertising Option #2: PIA Connection Marketplace

PIA Connection’s national resource directory, PIA Connection Marketplace, gives your company the opportunity to have an ongoing presence in front of PIA’s members—primarily agency owners—in a forum that they’ll refer to when they’re looking for solutions.

At only $95-$120 per insertion, everyone can afford to promote their products and services to professional, independent insurance agents across America.

Check it out here: See a sample of the PIA Connection Marketplace on page 17 of the September 2010 issue of PIA Connection (large PDF file).

Rates/Information: PIA Connection Marketplace Rates/Information

Contract: PIA Connection Marketplace Contract

PIA National Agency Marketing Guide

The 2010 and 2011 PIA National Agency Marketing Guides are now available to PIA members electronically. Both contain hands-on marketing advice from some of the insurance industry’s premier experts. They are a must-read commentary on what is working for agents in today’s marketplace, with numerous examples from real agents who are experiencing success.

The 2011 publication focuses on how agents can market their services on the Internet while the special emphasis of the 2010 Agency Marketing Guide is social media.

Advertising Option #3: 2012 PIA National Agency Marketing Guide

The 2012 PIA National Agency Marketing Guide will be published in June 2012. If you are interested in being a sponsor or an advertiser, please contact Alexi Papandon at (703) 518-1353 or alexipa@pianet.org.

PIA Connection and the PIA National Agency Marketing Guide are two more examples of the PIA Advantage!