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Rough Notes Profile: PIA’s Liz Luce

Wyoming insurance agency owner and PIA National director Elizabeth “Liz” Luce was the subject of a recent profile in Rough Notes magazine.
Rough Notes Profile: PIA’s Liz Luce
July 31, 2018

Wyoming insurance agency owner and PIA National director Elizabeth “Liz” Luce was the subject of a recent profile in Rough Notes magazine. In it, Liz notes that she is one of many whose first career choice wasn’t insurance. She recounts how her cherished ambition was to become a reporter at the Omaha World-Herald. Her uncle was a photographer for the paper and Liz hoped he could get her a job there. While she was waiting, her uncle introduced her to a friend who needed a receptionist at his agency. She took the job and embarked on her career path. Liz says she sees increasing acceptance of women in leadership roles.

“When I was first appointed to be Wyoming’s national director for PIA there was less than a handful of women on the board, and it’s still that way,” said Luce. “But I was never treated like a ‘woman’; I was always treated like a person and a professional.”

“One of my favorite memories is of sitting at a table with fellow executive committee members when one man asked if any women would be attending the convention, meaning the other members’ wives,” she said. “I said, ‘Hey, what do you think I am?’ and he responded, ‘Liz, you’re just one of the guys.’ My fellow PIA board members have never made me feel like an outsider.” Read the full Rough Notes profile here.

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